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The Open Road

I'm lying in bed in the RV right now. Yes, I still live here and love it, but that's another story. The only difference between tonight and a normal night is that my bed is flying down the highway at 60mph, headed for the east coast.

My esteem friends and colleagues, Jonah and Krystal, are accompanying me on my first actual road trip in the RV. We're going through the scary bits of America as quickly as possible (Arkansas, for example), and are trying to get to NYC before Krystal's flight on Monday.

I'm going to hopefully meet up with Ross Jeffries, the first "pickup artist" to ever teach seminars, in New York before he leaves. Online he sometimes comes off like a prick, but in real life he's one of the most warm and genuine guys in the community. I'm also going to stop by and say hi to my aunt, uncle, three cousins, and my grandparents who are visiting them.

The Possibility of Being a Horrific Failure

On The Best of Sett

You can't control definitively whether you'll succeed or fail, but you do get to set the parameters. The way I live my life, I will either be an big success or a huge failure. There are a variety of potential paths ahead of me, and zero of them lead to comfortable success or minor failure. None of them lead to numb mediocrity.

How do you adjust these parameters? You set goals and accept risks. If you set goals low and don't accept many risks, you have no chance of huge success or huge failure. You'll end up somewhere in the middle. Maybe you'll end up a bit better off than you expected, or a bit down on your luck, but you'll be somewhere in the range of "fine". On the other hand, you can set extremely high goals, leave yourself no reasonable plan B, and take massive risks to get those goals. It's the only way you'll even reach them, but you may fall short and crash.

In my case, I've put all of my eggs in the SETT basket. I hope it becomes a huge success that makes me a lot of money, gives me some power to improve conversation on the internet, and all that. At this point I've invested two years of my life into it, with no plans of changing that allocation going forward. I've passed up many smaller opportunities that could have made me money. I do have some money saved up, but it's hard to count it as a backup plan when I know with certainty that if SETT failed I'd use it to start another company and go all in.

I work as smart as I can, I live frugally, and I plan for contingencies-- I'm not reckless, but when a calculated risk presents itself, I'm all over it.

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