Last week I had an interesting talk with Ramit and Matt in New York. At one point the conversation turned to Matt’s site, and Ramit started asking him a few questions about it. Actually, it was more like an interrogation.
“Who is your average reader?”
“Someone who’s looking for travel information.”
“How old are they?”
“Eighteen to thirty.”
“Not good enough. Give me a two year range.”
“Well, mostly people who have just graduated college and want to backpack around the world.”
As Ramit dug deeper and deeper and Matt scrambled to come up with answers, I realized that I know far less about my readers than Matt or Ramit know about theirs. Ramit pointed out that unless you’re speaking directly to the person who’s reading your site, even your ideal reader won’t be fully engaged. For example, say I want to become a better writer. A blog post about “how to write better” probably won’t catch my attention, but an article called “how to write better blog articles for people who write bi-weekly about travel and self improvement” would immediately grab me.
So to get a clearer picture of who I’m writing for, I’d like to humbly ask you to take another short survey. At the end I ask for your phone number and/or email. If you feel comfortable sharing that with me I may contact you to ask you some follow-up questions. I know I just had a survey a couple weeks ago and I feel bad posting another one so quickly.
You can fill it out below, OR you can click this link.
Thanks! I’ve also started getting serious about Google Analytics. I’ll post what I’ve learned in a week or two, and may write an article about how to really integrate Google Analytics with your WordPress theme.
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Last week someone complained about an affiliate link to Amazon. Here’s my policy: I will only link to products I have bought and love (unless otherwise noted). If there’s an affiliate link for it, I will use it. If there isn’t, I’ll still link to it.
Currently reading Talent Code. WOW. Great book. Post about that book and Talent is Overrated is coming soon.
Heading to Burning Man for the first time on Saturday. I’ll be at 9:00 and F, so if that means something to you, feel free to come by and say hi.
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