By now I'm sure that all of you have read the UT tunnel story. When the story surfaced, Mark e-mailed me because he is doing a documentary on the UT tunnels. He wanted to interview me, which I was happy to do.
The interview finally happened today, and it was pretty cool. I basically just went over the same story that I talked about here, and then we chatted about the tunnels for a while. He told me a few really interesting things about them that he had learned, and showed me a picture of an old 1948 car that is in the tunnels! Pretty neat.
The documentary should be done by May, and will be playing at the Dobie theaters. I'm sure I'll go to the premiere screening, so maybe I will see some of you there. You know which hat to look for...
Also - I'm going to start an interview series on the blog. I e-mailed a really high profile person and he wrote me back saying that he's busy but that he might be able to do the interview later. He also said that he likes the blog. Stay tuned for that!
NEW: Video link added to the bottom 12/14
NEW: Second video link added to the bottom 12/15
Haha... two secret posts in a row. I have a mental list of stories I want to write here, and somehow this one had slipped off of it. Luckily, a UT Grad who goes by "The Reel Deal" posted a comment reminding me about the story. So here it goes, with a little history first.
I never thought I'd go to UT (The University of Texas, not Tennessee). Ever since I was in middle school, I always knew that I'd go to MIT - it was where the smart geeky people went, and I was one of them. When it came time to do applications for schools, I mailed two of them. One for MIT and one for WPI, a lesser known technical school in Massachusetts. I had abysmal grades, due in a large part to my refusal to do most homework and having never actually studied for a test. I always thought it was interesting to see how much of the material I'd naturally retained. Let's just say it usually wasn't over 80%.
Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.
How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall
I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.
I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.
That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.