Last night as I brushed my teeth, I had a great idea for a new logo for SETT-- maybe I could contort the ends of the S in such that the negative space would create two speech bubbles, I thought. I had just shut my computer down for the night, so I had to wait until today to try it.
My experience working with the intimate bits of typefaces consists of one three hour frenzy about seven years ago when I watched the movie Helvetica and was inspired to make a rival typeface called Tyvetica. It took me the entire three hours to make the H, and it looked like the kind of font a kidnapper might use for a ransom note.
Not having learned from that fiasco, I whipped out the stylus on my Galaxy Note II and started sketching out what the new logo S might look like. Each time I drew it I would create a new layer on top of the old one, fade out the old one, and then retrace, making changes. After ten revisions or so, the S didn't exactly look good, but it was clear that it was possible to do.
I transferred the image over to my computer and used Inkscape, a vector drawing program, to trace it out in smooth lines. The result could best be described as "gloppy". I spent hours working the curves of this one letter, and just never got it to look right.