I was skeptical of Sett when you announced it. I thought it was an unnecessary thing. But it turned out that the idea was actually spot-on: A blogging platform with a community so that new bloggers get better visibility faster. Several months later Medium.com launched with this exact idea.

In hindsight, their execution was better, because they removed all the customization and probably had the funds and early adopters from Silicon Valley. You focused on bloggers who want to customize. They focused on writers who just wanted to publish easily. Both of you focused on the community-aspect.

Hats off to you: You were really close I think.