As recompense for enjoying your sites free of charge (!) I’m going to offer a few business/marketing suggestions:


1. Think less about having a “makeherchaseyou” website selling things, and more in terms of building a “makeherchaseyou” brand, as a platform from which to sell your goods and services from. That name is just perfect, by the way.

2. Create a sexy looking simple corporate logo, maybe a stick man being chased by several stick women, to use as an accent on all your pages and products. The stick man could even wear a sideways baseball hat if you must! The point of the logo is to raise the quality of business image you project, a certain corporate consistency for people to feel comfortable dealing with. Keep it 2D and 2 colour…all the best logos are.

3. Don’t make it difficult for the customer to commit by hiding the button at the end of War & Peace. More buttons, or less text, or an ever present scrolling sidebar button with branding.

4. Funnel the right person to the right product…don’t lead them to a page for an ebook, then immediately try and escalate them into a bootcamp, they may assume everything on the page is too expensive for them, and quit. Have a homepage and lead them to choose the product they want from the menu there, then go into information about that specific product on the relevant page. This may naturally make them more invested in the exercise and may therefore increase your conversion rate.

5. Consider graphics rather than text. I know you have a rationale of following the industry benchmark, and maybe you should stick to that concept first as the proven play, being that you will have invested money in this. But if it doesn’t take off, consider covering the entire monitor screen with graphics that instantly convey what your goods/services will do for the customer. No need for them to scroll down or be persuaded. I’d build on the idea of the “being chased” dynamic you show in your header photo. It should scream “want to go from THIS to THIS? Then try THIS!”. In sales in particular, a picture tells a thousand words…so consider showing them, not telling them. The detail can come later in the site, once you have already sucked them in. Maybe construct a parralel site selling the same thing in a different style, as an experiment.


My businesses are not in the PU industry so maybe my perspective doesn't translate, but I hope there is something useful there for you.


Cheers,


Motown