My B way was last week, like you I ignore it and I teached my friends to act the same. So when I found out they had installed a 300 wat audio sistem in my car I was floored, great gift and totall suprise. What was awesome i sthat everyone contributed, and everyone cooperated to get my car 2 days before, to collect the money (they dont hawe much) and to install it. Best B day in my life cos I found out that they all card enough to cooperate and invest 2 days in it to make it work.