Wow...I knew this PUA thing happened, but wrote it off to massive ego-stroking amongst the top people. Yaknow, people get really full of themselves sometimes...cashing in, etc. I was pretty active in this stuff a few years ago...it helped tremendously. I'm essentially at the point at which I don't need PUA training any more, because I can get most of the girls that I want (moving to Asia will do it to you). Interesting to read this one from the inside.