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Sett Has Failed

Beginning now, Sett is going into maintenance mode. Todd won't be working on it anymore, except to help me fix the occasional bug on parts he built, and I will work on it as a side project, mostly fixing bugs.

Before I talk about some of the upsides of this decision, I want to acknowledge unequivocally that we have failed. More specifically, I think that our failures were those of strategy, particularly early on, and I take responsibility for those personally.

We had hoped that Sett would become a major blogging platform and would have either made enough money to sustain itself, or that it would be purchased by a larger company and that we could work with their resources to make it even better. We also hoped that we'd be successful in converting many big bloggers to it. In the end we failed at all of those things.

We knew that we could build a better blogging platform, at least for many bloggers, but we completely underestimated what it takes to get people to switch. For most bloggers to switch, it has to be exponentially better, because the hassle, or perceived hassle, of switching is huge. For most people we aren't exponentially better, and even for those we are, we have failed to communicate that effectively.

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