The Upside to Generosity

Today we went to a gelato place called Gelatology. The owner, Desyree, used to have a place called Art of the Flavor, which was shut down under suspicious circumstances. From outward appearances it seemed as though the landlords kicked her out and then continued a business under the same name. I was excited to take my cousin to that place when she visited, but the shutdown had taken place a day or two before.

Tonight we found that she recently opened a new place, so we went.

There were fourteen flavors of gelato, most of them really interesting flavors like jalapeño honey, apple mustard, and pear gorgonzola. Right off the bat Desyree suggested that we try every single flavor. Between the three of us, she went through 42 different sample spoons. I’ve never heard of such a thing and thought that she was exaggerating when she encouraged us to try all of them.

Of course tons of the flavors were amazing, so we each got much bigger portions than we anticipated. I usually get the smallest ice cream available, but I got the second biggest.

I don’t think Desyree gave us tons of samples because it’s good for business. I think she just really cares about gelato and customers and wants people to be happy. Maybe I’m wrong, but she also invited us to stay a few minutes after closing so that we could take a picture when she restocked the freezer, she gave one of us an extra scoop on top of the cup, and also gave us samples of one of the following day’s flavors.

Now we’re all obsessed with this place and can’t wait to go back, even though it’s sort of far away, a bit expensive, and not food we normally eat.

It’s interesting to see how a bit of generosity can go so far, both to create goodwill and to build a business. Apple mustard was pretty good, in case you’re wondering.

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Photo is a cool light display I saw today in Bangkok. Somehow I failed to take any photos of the gelato.


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