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The Secrets of Buying

I've long considered myself a fantastic buyer. Notice I don't say shopper - that alludes to a hobby or form of entertainment. To me, buying is serious business.

Even before I had any serious degree of financial success, many people assumed I was rich because of my material posessions. I guess most people could pull that off by maxing credit cards, but I was actually socking money away for later.

How do I do it? Read on...

The most important thing to remember is value. Sounds obvious, but nearly everyone ignores value on a daily basis. Value means that you're getting the most for your money - not that you're saving the most money necessarily. A Rolex at $1000 might be an incredible value, but a Timex could be a rip off at $150.

Ideal Craftsmanship

On Casual Friday in Serioustown

[caption id="attachment_276" align="aligncenter" width="470"] Even an axe can demonstrate the virtue of hard-work and quality.[/caption]

I’ve been obsessed for a while now with an outdoor goods company called Best Made Company. The enchantment is owed as much to their unobtainability (the products themselves are quite expensive) as it is to the allure of the products themselves. The pictures of each product allude to their quality, not just in product design but in aesthetic. But the question is, what pulls us in about goods like this? What is it about an aluminum, red first-aid kit with a lower case “x” in the middle that gets is hooks in us, rendering consideration for price and competing products a trivial conversation next to their intrinsic gravity?

The answer has to be price. I mean come on, it’s a simple formula: an attractive product with a prohibitively expensive price = instant purchase from anyone with some room on their credit card. We’re creatures who love our exclusivity. We demand exclusivity to the point that even validation of our tastes can result in a dulling of the sheen our objects of affection emanate. We find confidence in our selections especially when no other being in our social circle makes the same selection.

But that doesn’t work. I mean, the first thing I do when I check out the Best Made Co. website is search for affordable options; things I can justify purchasing to myself. I don’t need a $490 set of nautical flags, nor do I need a $300 axe. I don’t find these items any more appealing because they would empty my bank account, that’s just simply not the case.

Well then it’s gotta be the fact that I don’t own these things already. Grass is always greener, always. I don’t currently own a decent first-aid kit, so why not get an attractive one? I don’t own a jug of maple syrup, so I need one. Even if I have one stocking cap, this one is different. Different color, different material, different feel. It’s just different okay? I need it because it’s different and that has to be better.

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