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Will I Settle Down? The Third Option

Making decisions is fascinating to me. Once you build a base level of competence, where you can trust that you will follow through with whatever you decide to do, you could say that your life is largely an exercise in decision making.

There's a concept we've all probably heard of, called paralysis of choice, where when given too many options, it becomes difficult to choose one specific one. There's a gelato place in Las Vegas called Gelatology that has twenty or so new flavors every day. It's nearly impossible to choose just one or two.

On the other end of the spectrum, I think when our choices are artificially narrowed, we have a tendency to forget that other choices exist.

I get asked a lot if I'm ever going to settle down. Right now I visit maybe twenty or thirty countries per year, plus another five or ten cities within the US. It's a pace that I find pretty comfortable, but there are downsides to it.

The Possibility of Being a Horrific Failure

On The Best of Sett

You can't control definitively whether you'll succeed or fail, but you do get to set the parameters. The way I live my life, I will either be an big success or a huge failure. There are a variety of potential paths ahead of me, and zero of them lead to comfortable success or minor failure. None of them lead to numb mediocrity.

How do you adjust these parameters? You set goals and accept risks. If you set goals low and don't accept many risks, you have no chance of huge success or huge failure. You'll end up somewhere in the middle. Maybe you'll end up a bit better off than you expected, or a bit down on your luck, but you'll be somewhere in the range of "fine". On the other hand, you can set extremely high goals, leave yourself no reasonable plan B, and take massive risks to get those goals. It's the only way you'll even reach them, but you may fall short and crash.

In my case, I've put all of my eggs in the SETT basket. I hope it becomes a huge success that makes me a lot of money, gives me some power to improve conversation on the internet, and all that. At this point I've invested two years of my life into it, with no plans of changing that allocation going forward. I've passed up many smaller opportunities that could have made me money. I do have some money saved up, but it's hard to count it as a backup plan when I know with certainty that if SETT failed I'd use it to start another company and go all in.

I work as smart as I can, I live frugally, and I plan for contingencies-- I'm not reckless, but when a calculated risk presents itself, I'm all over it.

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