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Poker and Pickup: Thinking Levels

As I've been immersing myself in poker, I've been overwhelmed by the parallels with pickup, in theory, practice, and in my experience as a student.

I'm not sure if this is pure coincidence, my mind trying to find a pattern where there's not one, or a genuine underlying pattern that probably extends to other areas of learning.

Pickup is the only other thing I can think of that I learned rapidly and by immersion. I made it my world for a year or two. As a result, I remember the learning process, whereas something like web development I can't really remember because I've been learning gradually.

The Secret To Getting Really Good Press

On DROdio

Picture is from this article on the cover of The Wall Street Journal's Marketplace section in 2004. Also see my more recent blog post with a video demonstrating how I find names & compose specific emails that work to get reporters' interest

In this post I'll spill the beans and tell you how I get really good press in outlets like TechCrunch, Mashable, CNET, CNN, CNBC, CSPAN, ABC, the WSJ (cover of Marketplace 7/04), Forbes, TechMeme, FastCompany, BBC, and literally hundreds of other publications.

Nothing I'm going to say here is so revolutionary that others couldn't figure it out yourself, but somehow I've figured out the details to make my formula work, and the magic really is in the details.

First off, let's think about what a reporter's daily life is like.  Most reporters, from what they tell me, get several hundred emails a day.  Many of those emails are from PR people spinning their latest client.   So already it's hard to get their attention.  And if you're just another one of those PR people, forget about it.

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