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Protocols

The benefit of having your subconscious make decisions isn't so much that it's a better decision maker than your conscious mind (it's probably not), but that it can make decisions much much faster than your conscious mind. You don't have to spend your focus and energy making decisions that you already have heuristics for.

For example, when I play poker, many of the decisions are made by my subconscious. This allows me to make many good analyses per minute, rather than just a few, and to dedicate my conscious processing to the most important factors at hand. It's not that I couldn't do all of the processing consciously, it's just that I wouldn't have time.

In the same way that offloading work to your subconscious helps you make decisions and opinions faster, I've found that implementing protocols has helped me take action faster, and has been a key component of my recent increase in productivity.

When you think about it, most of what you do is the same every day. The way you wake up, eat your meals, go to sleep, approach your work, and utilize your free time all follow predictable patterns. If that's true-- why don't we optimize these things for maximum efficiency?

"The New Rules For Sales" -- When Features and Benefits Don't Get It Done

On SEBASTIAN MARSHALL

Alan Mayer is a veteran salesman and sales trainer. With over two decades of experience, he's able to deliver results quickly and has powerful mental models for understanding sales. Most interestingly, he now has a speciality in how introverts can leverage their natural skills to even be better salespeople than extroverts!

He's running a class for GiveGetWin on November 28th on how to create instant rapport by matching your language to the prospective client or customer. Extremely powerful stuff. Enjoy this interview, and then get over to GiveGetWin to scoop this deal up if your job or role involves any selling or interpersonal skills.

"The New Rules For Sales" -- When Features and Benefits Don't Get It Done

Sales wisdom from Alan Mayer, as told to Chiara Cokieng

I am a sales trainer. But first and foremost, I'm the person in sales for over 20 years now. I started very young during university selling bulldozers and excavators -- heavy equipment. My whole career, I leaned towards sales.

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