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How to Make a Moderately Popular Blog

Let's be honest: My blog is pretty cool. It's not nearly as popular at Boingboing, Tuckermax, or that weird housewife who writes about her kids, but I have a pretty steady readership who all post comments and get something out of the site. Since I started around a year ago, I've averaged 1200 unique readers a day (half of that is thanks to huge spikes from digg and such). My blog hasn't made me rich, but I've probably made a few thousand dollars, which is a nice side effect. More importantly it's made me a much better writer, and has helped me chronicle the past year of my life.

What I'm saying is this : I can't help you build the next Engadget or WWTDD, but I can help you get started to building a moderately popular blog.

First you need decent hosting and Wordpress. Don't mess with blogger - no one reads blogger blogs because they all look the same and don't have cool plugins that you need. I know you can customize it and all, but stop arguing and do it my way.

Moving from Wordpress to SETT

On DROdio

I've been a power Wordpress user for a long time. We use Wordpress for our company blog, and it works well.

But for my personal blog, Wordpress has often felt like I was slogging through the mud. I wanted something more social. I want to create and foster a community of like-minded people who can all share knowledge with each other. And when my friend Tynan told me about a new blogging platform he and Todd were creating, I jumped at the chance to be the first external blog to make the switch.

For too long, blogs have been one-way broadcasts of information, when in reality there are communities of people interacting with a blog's content. Many of those people have very valuable perspectives and opinions to share. Despite the plethora of plugins available for Wordpress, it just hasn't been possible to get it to be as social as I wanted. SETT solves all of those issues.

The irony is that Tynan and Todd haven't even built in social sharing features into SETT yet, and still I find it to be much more social than Wordpress was. It really showcases what I mean when I say that people misunderstand social. Social isn't about sharing to as many people as you can, but rather about creating and fostering meaningful conversations between people who share similar interests -- even if none of them are "friends" or followers on any one social network.

Here's an interview with Tynan about what makes SETT special. I'd love to hear what you think in the comments. And try posting your thoughts in the community section, at right.

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