I had a discussion about book pricing recently with one of my favorite bloggers, Sebastian Marshall. His new book, Ikigai, is being sold for $7.77. He doesn't really care how much money he makes off it (his portion goes to charity, anyway), but he didn't want to lower the price because he thinks that it would signal that the book isn't high quality. I said that I'd accept that possibility for a chance of reaching a larger audience.
And due to lowering the price of Life Nomadic to 2.99, I've been able to reach an incredibly wide audience. In the past month I've sold far more copies of Life Nomadic than all other months combined. Reviews have been coming in, and lives have been changed. Despite much thinner margins, I'm even making more money from it. I couldn't be more happy about all this.
Make Her Chase You and Life Nomadic
Eight years ago, I lived in a house that we called Project Hollywood. A group of the four best pickup artists in the world-- and me-- rented out Dean Martin's old house on Sunset Blvd. in Los Angeles. This was a big deal in the pickup community, and it spawned clones all over the world. One such copycat was Project San Francisco, six hours away from LA. Mystery and I drove up there one day to check it out.
We were both immediately stunned with how well Project San Francisco was run. We were shown to our guest beds, given guest sets of keys, and guest towels. The whole house was clean and well organized. Our house, on the other hand, was chaotic. It was usually a mess and no one really took responsibility for anything beyond their own bedrooms. Generally it was only clean if someone had a girl coming over that he wanted to impress-- and then he cleaned it himself.