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Why I Don't Buy Apple Products

This won't quite be the Apple bashing that people probably expect. To start off, I don't hate Apple. I think that they're a spectacular company that does a lot of very smart things. I think that they build relatively high quality products and do a good job of supporting them.

Even if I don't buy any of their products, I'm glad that Apple is around. They're responsible for pushing forward a lot of technologies that are later adapted and improved on by companies I do buy things from.

I also think that Apple makes the right product for a lot of people, maybe even you. An iPod is probably the right music player for more people than any other music player. The average consumer will probably do better with a Mac laptop than the average PC laptop.

Beating scary things is like stretching out a rubber band

On SEBASTIAN MARSHALL

Matt from 30Vanquish left this really good comment on "The Cognitive Costs to Doing Things" - I think he's mostly right on with how he's going with it, but I have a few additional thoughts. Okay, here's Matt -

Hi Sebastian,

“Neurosis/fear/etc – Almost all humans are naturally more risk averse than gain-inclined. This seems to have been selected for evolutionarily. We also tend to become afraid far in excess of what we should for certain kinds of activities – especially ones that risk social embarrassment.”

This really hit me. I never thought of it as neurosis but that’s what it really is. I think I’ve made it a life goal to want to minimize this feeling as much as possible. It’s such a huge challenge for me that it’s something that’s worthy to challenge and overcome everyday.

It’s a daily battle because neurosis (especially in the social realm) is like a rubber band. Every time you do something neurosis inducing, it stretches out a metaphorical rubber band out more. That symbolizes how “flexible” you are with this neurosis. It’s like momentum. When you continue to do it, you have more leeway with novel experiences. (It’s not as neurosis inducing after the 10th risky situation in the same day for example.)

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