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Why I Don't Buy Apple Products

This won't quite be the Apple bashing that people probably expect. To start off, I don't hate Apple. I think that they're a spectacular company that does a lot of very smart things. I think that they build relatively high quality products and do a good job of supporting them.

Even if I don't buy any of their products, I'm glad that Apple is around. They're responsible for pushing forward a lot of technologies that are later adapted and improved on by companies I do buy things from.

I also think that Apple makes the right product for a lot of people, maybe even you. An iPod is probably the right music player for more people than any other music player. The average consumer will probably do better with a Mac laptop than the average PC laptop.

Making Rules for Yourself

I don't notice that I have a million rules for myself until someone hears about one, asks if I have others, and the conversation lasts for hours. I know that even with all of the discipline I've built over the years, I'm still susceptible to making impulsive decisions in the moment, so I make rules for myself. In my brain those rules have special status as being immutable and important.

To give you some examples of rules I have: I'm not allowed to break my diet while in San Francisco, unless I'm in a social situation (and then I must eat as close as possible); I no longer book trips unless I'm going with friends or visiting friends; I wasn't allowed to watch movies in theaters in 2013; I don't allow myself to spend any time dating until 2015.

Today I thought it might be interesting to walk through an example and discuss how it was created and how you can make your own.

One of the least productive states of mind to be in is the one where you're racking your brain to make a decision that is not important or should have already been made. Besides wasting time, this practice depletes your will power, which is one of your most valuable resources and could be spent pushing towards your goals. The main reason I have a million rules is to trick myself into rarely or never going into that state.

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