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The Secrets of Buying

I've long considered myself a fantastic buyer. Notice I don't say shopper - that alludes to a hobby or form of entertainment. To me, buying is serious business.

Even before I had any serious degree of financial success, many people assumed I was rich because of my material posessions. I guess most people could pull that off by maxing credit cards, but I was actually socking money away for later.

How do I do it? Read on...

The most important thing to remember is value. Sounds obvious, but nearly everyone ignores value on a daily basis. Value means that you're getting the most for your money - not that you're saving the most money necessarily. A Rolex at $1000 might be an incredible value, but a Timex could be a rip off at $150.

Wal-Mart is the Best

Hippies love to hate Wal-Mart. Actually, a lot of people love to hate Wal-Mart. It's easy to rant on and on about how they're taking over America and are the enemy, and other such nonsense. Offering an opinion like that makes one seem socially conscious and intelligent.

Although it may not surprise anyone who has read my Secrets of Buying article, I LOVE Wal-Mart. In fact, when people offer the opinion that Wal-Mart sucks, I immediately want to punch them in the face. Luckily I'm a huge wimp and never punch people in the face.

The most obvious thing about Wal-Mart that makes it so awesome is that it offers insanely cheap prices. They manage to do that by being really efficient, and by strongarming merchants into offering things at the lowest possible price. Getting into Wal-Mart's distribution chain puts your product in front of millions and millions of people, so merchants can be pushed to keep only a small profit margin for themselves. That's capitalism at its finest, and I'm happy to have low prices. Sometimes the merchants lower their quality to be able to afford to do business with Wal-Mart, but who cares?