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Why I Bought a Bentley and What It's Like

On Tynan

In 2003, Rick Rubin offered me a ride in his Bentley Arnage. I declined because I thought the place we were going was within walking distance, and only after he drove off did I realize that I was thinking of the wrong place and had missed a chance to ride in what I still believe is the most beautiful car ever built.

Ten years later I was reading an article of the top ten most depreciated cars, and the journey from number ten to number one ended in that very car, the Bentley Arnage. Bentleys retail for $250,000 or more, but at the time of the article the Arnage could be had for $30,000. That was still more than I would spend, but it brought the idea to earth at least.

I'm not really a car guy. I have a soft spot for Mercedes, coupes in particular, but I'm mostly interested in getting from point A to point B. I've never financed a car, and when I bought my last car the only three categories I'd consider were Japanese minivan, barest-bones econobox, or 90s era Mercedes. I ended up buying a 1996 Mercedes C220 for $1600 and spending $900 to get a couple problems fixed up. It shifted with a bit of a thud and the AC was cool, but not quite cold. I figured it would last a year or so, but it's still going strong two years later.

A few months ago I decided to see if Bentleys had depreciated further. Sure enough, they had. Some could be had as cheaply as $20k. The Mercedes was still clunking along, but at that price I couldn't help but do a little research. What I found whipped me into a bit of a frenzy.

Personalized Mass Marketing

On DROdio

I'm working with a top internet ad-serving company to create a web advertising solution that will result in "personalized mass marketing."

Instead of website visitors drinking from a firehose, you'll only get the types of ads you want, when you want them.  After all, if I'm a car lover between 25-40 years of age, I wouldn't mind seeing an ad, or even better, being contacted by a car company about a hot new model they're rolling out, but it's doubtful I'd want to hear about the new line of Depends undergarmets that Kimberly-Clark is rolling out.  Today, I don't have much of a choice in the matter.

The point is, we've become so jaded by useless advertising that it's become a bad word.  But it doesn't have to be this way.  Think of the brands you are loyal too.  If I had more interaction with, say, BMW, and I could provide them with feedback on their new models, and be invited as a "VIP guest" to their showroom, I would welcome the high-touch experience.  The key is to know what brands, products and services people want to be associated with.  For some people it's cars, for others it's pet-related, or beauty product related, or clothing related, etc.

We're creating a 'personalized mass marketing' solution by teaming up with the ad-serving company to build a profile of the sites people visit.  Over time, as we learn people's likes & dislikes, we can target the ads they see based on their browsing preferences.

I have most of the team in place, but I'm looking for a really good senior database programmer to help me create a database that can withstand millions of visitors per day (yes millions).  If you, or anyone you know, might fit the bill, please email me with a few paragraphs detailing your experience and qualifications.  You should also be ready & willing to work in an entrepreneurial environment.  That means little sleep and lots of innovation.

I'm working with a top internet ad-serving company to create a web advertising solution that will result in "personalized mass marketing." Instead of website visitors drinking from a firehose, you'll only get the types of ads you want, when you want them.  After all, if I'm a car lover between 25-40 years of age, I wouldn't mind seeing an ad, or even better, being contacted by a car company about a hot new model they're rolling out, but it's doubtful I'd want to hear about the new line of Depends undergarmets that Kimberly-Clark is rolling out.  Today, I don't have much of a choice in the matter. The point is, we've become so jaded by useless advertising that it's become a bad word.  But it doesn't have to be this way.  Think of the brands you are loyal too.  If I had more interaction with, say, BMW, and I could provide them with feedback on their new models, and be invited as a "VIP guest" to their showroom, I would welcome the high-touch experience.  The key is to know what brands, products and services people want to be associated with.  For some people it's cars, for others it's pet-related, or beauty product related, or clothing related, etc. We're creating a 'personalized mass marketing' solution by teaming up with the ad-serving company to build a profile of the sites people visit.  Over time, as we learn people's likes & dislikes, we can target the ads they see based on their browsing preferences. I have most of the team in place, but I'm looking for a really good senior database programmer to help me create a database that can withstand millions of visitors per day (yes millions).  If you, or anyone you know, might fit the bill, please email me with a few paragraphs detailing your experience and qualifications.  You should also be ready & willing to work in an entrepreneurial environment.  That means little sleep and lots of innovation.

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