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A Lucid Dream

I had my first lucid dream since beginning this thing.

I had woken up naturally after about 15 minutes of sleep, and as I was drifting back into dreamland, I realized that I was sleeping right as I started to dream. I thought "wow... let's try out this lucid dream stuff" and leapt off some stairs. I hit the pavement and it felt like real pain, although it didn't last. Then I figured that I needed to think about flying, and as soon as I did, I could feel myself being yanked way into the air.

It was a strange experience. I could barely see what was happening in the dream... everything was really fuzzy. But I could feel it as if it was actually happening. I woke up after just a minute or so.

The Hotel California of cancellations: Audible tries everything to keep me

On DROdio

Audible.com has a very mature customer acquisition and retention strategy. I originally signed up for Audible after they sponsored of one of my favorite podcasts, This American Life. Audible was offering a free audio book, just to try the service. I decided to try it.

Little did I know that I was entering the Hotel California of software subscription services. I'm not upset with them -- it's more that I'm in awe of their ability to keep me as a customer for a year longer than I expected.

The reality is that Audible is expensive -- around $15/month to be able to purchase one audio book per month. After using up my free month, and then paying for two additional months, I realized I wasn't going to use it enough to justify the cost since I'd only listened to one audio book in a three-month span, and I went to cancel it.

Audible then offered me a deal: Just $5 for me to keep my existing credits for the next year. Since I had two audio books I hadn't read, I took the bait. But I never used those credits so when the renewal came up, I knew I really wanted to cancel.

Here's what the process was like when I just tried to cancel the account:

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