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The 2010 Travel Gear Post

Now it's time for the one post that everyone's been waiting for. The 2010 Gear Post.

For a quick background: my method is to have very few items, all of which are as small as possible and as awesome as possible. The goal is to have a tiny bag but be prepared for absolutely everything. This year I've gotten closer to that ideal than ever before. You can see my 2009 packing list here to compare.

The Bag: Ortlieb Flight 22

Overlooking The Obvious: It's All About Intent

On DROdio

There's a great BusinessInsider article about how Facebook has recently begun focusing heavily on retargeted ads. The crux of the story is this: The holy grail in advertising is knowing a user's "intent," because if you know what they intend to do, you can influence their behavior through advertising. Facebook has been working for years to discern "intent" via a complex formula that creates a social graph for each user, with big data mining algorithms that seek to divine what a user will be interested in based on that graph, so ads can be targeted in real-time to those users.

And instead, what's proving best at monetizing off "intent" is good, old-fashioned ad retargeting, which Facebook has recently started doing.

What struck me is that for the first time in years, a Facebook ad recently caught my eye. And it was a retargeted ad.

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