Read Next

Book Review: The E-Myth Revisited

I just read a book that is challenging a how I see the world, like the Dip did many months ago. Like the dip, this book talked a lot about things I knew I SHOULD be doing, but didn't really understand why. I'm a stubborn person, so understanding the "Why?" is really important for me to actually make changes.

The book is called "The E-Myth Revisited". I'd heard about it and had it recommended to me over the years, but hadn't gotten around to reading it because the name sounded absolutely terrible. That's my stubbornness, again.

In a nutshell, the book is about how to to organize, run, and think about your small business. Different examples in the book actually made me nervous because it was as if they were describing me personally. Problems that I've run into were described with psychic accuracy, and solutions were described which made me think, "oh, of course!". Needless to say, I will probably be making some big changes as a result of the book.

Harnessing the Human Need For Consistency For Good


To make a really long story really short, people feel an emotional need to be consistent with what they publicly commit to. Especially what they write about.

Do you know about the human need for consistency? I'm not going to explain it in detail here, I'm going to assume you already know the basics. If you don't, you probably should drop whatever you're doing for the next few hours and go read up on some articles about it because it has a massive impact on the entire world.

Here's a very brief overview:


In negotiation, consistency, or the consistency principle, refers to a negotiator's strong psychological need to be consistent with prior acts and statements.

Rendering New Theme...