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SETT: What I've Been Working on for the Past Year

For the last year or so I've been working on something big, which I've been stubbornly keeping a secret. I know that this has been annoying to readers, but I felt that skirting around the issue was slightly better than avoiding it altogether. Of course, it's also been hard for me to keep it a secret, since I really love talking about what I'm working on.

We're not done yet, but the light at the end of the tunnel is in view, so I figure it's probably a good time to introduce what we've been building.
The project is called SETT, and it's a new blogging platform. Over the next few weeks I'm going to talk more about what specifically we're doing, but first I want to talk about the problems we're solving.

Bloggers care about one thing: audience. We want to reach as many people as possible, and we want to connect with them in a meaningful way. None of the current blogging platforms are optimized for either of these goals.

D-Day: DROdio-izing Day 1


I'm a big believer in the "Four Birds" philosophy of life - whenever possible, I want to kill four birds with one stone. I want to produce, consume, learn, and connect - all at the same time if possible. And the more I layer on top of that, the better. Can I enjoy, relax, recharge, adventure? Five birds? Six birds? Why not?

While other people are watching a movie passively, can I make a couple interesting notes from the dialog and research what it's inspired by? Can I show the link between a new movie and an old Kurosawa Akira movie? Can I publish that, creating a cool way for people who like cinema to learn, and to connect with people who like great cinema? Can I consume the movie, produce an insightful review and research, learn more about cinema and art, and connect with good people all at the same time? Can I enjoy the process, relax even while working, recharge and feel invigorated, and perhaps it'll lead to an adventure? Seven birds with one stone? Why not? We all get 24 hours per day, if I want to be doing massively important things, I can't be taking it one bird at a time.

I've been working on this lately. When I start consuming something great, how can I also produce something for my friends and colleagues, learn more in the process, and connect with great people?

I've been looking for these opportunities for a while, and I'm starting to see them everywhere. Today, I'm pleased to announce DROdio-izing Day 1.

I came across Daniel Odio a little more than a week ago on Hacker News. He comes across pretty brilliant to me - a rare mix of strategist/tactician/teacher. He's a technology entrepreneur who built high technology into an established business - real estate - before moving into development. When I found Odio's site, I was really impressed. But the article that really pushed me over the top was - "Why Henry Ford Would Love Blogs." I felt like - wow, this guy gets it. A grasp of history, high level strategy, an understanding of how and why to make decisions, and how to turn high level strategy into solid tactics. And he can communicate it clearly and teaches how to think that way. Wow.

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