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A friend of mine founded a company with another guy. When they started out, their lives and ambitions were very similar, even if the principles bubbling below the surface weren't. One thing they both had in spades was hustle. They did what it took-- no matter what-- to keep their business going forward.

Over time, their motivations diverged. My friend stayed on his grind and pushed the company forward because he liked producing excellence. His cofounder, on the other hand, became enamored with the money the company made. Not enamored enough to keep it, though-- he spent liberally and foolishly. I once saw him use company money to pick up the tab for thirty people at an expensive restaurant.

Nothing is entirely black and white. Although it was obvious that the spending was excessive, he was also contributing to the company at the same time. I don't really know enough of the specifics to know whether he was taking more than he was putting in, or vice versa. What was clear, though, was that it wasn't a great situation for my friend. He was the heart and soul of the business and the fire in its engine.

I asked him once why he didn't quit. Early on, he could have very easily quit and started his own company. He was the brand. Later on it would have been more complicated, but still doable.

"Total Focus; Total Enjoyment" by Tynan

On SEBASTIAN MARSHALL

I'm thrilled that Tynan is coming to you with two things -- first, he's offering a breakthrough session through GiveGetWin. It's geared around doing more of the kind of excellent work you want to do, becoming more internally focused with your emotions, having a more enjoyable life, building great habits, and producing a lot of value in the process. There's five spots, so check it out now.

Second, we have this wonderful tour-de-force interview: it starts by covering how Tynan made the shift from unfocused to focused, how to derive internal enjoyment from things, useful actionable exercises you can do right now, Tynan's method and mindset for producing creative work consistently, how to set up great habits and an excellent mental and physical work environment, and how to make blogging work and similar endeavors work for you. 

Total Focus; Total Enjoyment by Tynan, as told to Sebastian Marshall

When I turned 30 and I had a minor freak out… I thought, "I'll be 40 in not long, and then 50… there's things I want to do in my life, and they're not happening at this pace."

Before that, I had a general idea of things I wanted to do and have in my life, but I went about in an unstructured way. It was good in a lot of ways. It made be a broad process, but not much depth.

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