Today is a big day for btyb. Why? I have an actual advertiser besides google. Actually, google has recently been paying me about twice what I used to get. I have no idea why. My best guess is that they're getting better at figuring out what sorts of ads are appropriate for my site, and people are clicking them. Either way, between my advertiser and google, I now make enough to justify the time I spend writing. What a cool feeling!
Here's how I got my advertiser:
Steve, my boss / compadre, belongs to a group called "Hill Country Outdoors". It's a group that you can join for $15/month or something and they plan cool trips and activities. One such activity was hang gliding, which he invited me along for.
I won't get into the details of hang gliding lessons (in short - not that much fun), but the class was broken into smaller groups, each with its own volunteer teacher. Our teacher was a guy named John who was about our age. Also an entrepreneur, we quickly started talking about business and dropping out of school.
Steve mentioned my article about dropping out, and John paused for a minute.
"Are you the guy who went into the UT tunnels?"
It turns out that he had read my blog off and on in the past. A few months later, he saw the redesign of the site and asked if I'd consider advertising his new site. Pretty cool how these little coincidences stack up, eh?
Unfaced is a sneaky survey you can put on your facebook account to see who's looking at your profile and what they're putting into the survey. If you use facebook, you should definitely check it out and write your thoughts about it here. I'm sure John would be interested in some feedback.
PS - if anyone else wants to advertise, let me know!
As far as I was concerned, she was perfect. She was at least as smart as I was, was a dancer and had the body to prove it, and had a smile that could disarm the national guard. Let's call her Julie.
So, like an earthworm stalking it's prey, I put my usual game on her. Since my last flowchart was so popular, I've made another one to show you how I dealt with the ladies back then:
Nedless to say, things went slowly. We hung out nearly every day for the last couple months of our Senior year summer vacation. Like many guys, I was totally oblivious to her attraction for me. One morning Julie came over really early while I was still sleeping, and squeezed into my twin bed with me. I woke up, and assumed that she must be tired - it didn't even occur to me that she might like me. Finally on the last week of that vacation she said to me,
Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.
How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall
I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.
I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.
That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.