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How to Make a Moderately Popular Blog

Let's be honest: My blog is pretty cool. It's not nearly as popular at Boingboing, Tuckermax, or that weird housewife who writes about her kids, but I have a pretty steady readership who all post comments and get something out of the site. Since I started around a year ago, I've averaged 1200 unique readers a day (half of that is thanks to huge spikes from digg and such). My blog hasn't made me rich, but I've probably made a few thousand dollars, which is a nice side effect. More importantly it's made me a much better writer, and has helped me chronicle the past year of my life.

What I'm saying is this : I can't help you build the next Engadget or WWTDD, but I can help you get started to building a moderately popular blog.

First you need decent hosting and Wordpress. Don't mess with blogger - no one reads blogger blogs because they all look the same and don't have cool plugins that you need. I know you can customize it and all, but stop arguing and do it my way.

Sprezzatura vs. Scratching and Clawing Forwards

On SEBASTIAN MARSHALL

You know, there is a general rule that applies to being successful at anything. It is, "Make things look easy."

It's been remarked upon many times, by many great and talented people through history.

Probably the best explanation of sprezzatura I've seen comes from Derek Sivers -

http://sivers.org/sprezzatura

“Sprezzatura” is an Italian word that means “to hide conscious effort and appear to accomplish difficult actions with casual nonchalance.”

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