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SETT: What I've Been Working on for the Past Year

For the last year or so I've been working on something big, which I've been stubbornly keeping a secret. I know that this has been annoying to readers, but I felt that skirting around the issue was slightly better than avoiding it altogether. Of course, it's also been hard for me to keep it a secret, since I really love talking about what I'm working on.

We're not done yet, but the light at the end of the tunnel is in view, so I figure it's probably a good time to introduce what we've been building.
The project is called SETT, and it's a new blogging platform. Over the next few weeks I'm going to talk more about what specifically we're doing, but first I want to talk about the problems we're solving.

Bloggers care about one thing: audience. We want to reach as many people as possible, and we want to connect with them in a meaningful way. None of the current blogging platforms are optimized for either of these goals.

On bentley.

[youtube http://www.youtube.com/watch?v=rU_1jnrj5VI?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0&w=500&h=281]

Kony 2012 screening in Uganda results in anger, rocks thrown at screen - Boing Boing

The audience was at first puzzled to see the narrative lead by an American man – Jason Russell – and his young son. Towards the end of the film, the mood turned more to anger at what many people saw as a foreign, inaccurate account that belittled and commercialised their suffering, as the film promotes Kony bracelets and other fundraising merchandise, with the aim of making Kony infamous. 

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