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Why I Don't Buy Apple Products

This won't quite be the Apple bashing that people probably expect. To start off, I don't hate Apple. I think that they're a spectacular company that does a lot of very smart things. I think that they build relatively high quality products and do a good job of supporting them.

Even if I don't buy any of their products, I'm glad that Apple is around. They're responsible for pushing forward a lot of technologies that are later adapted and improved on by companies I do buy things from.

I also think that Apple makes the right product for a lot of people, maybe even you. An iPod is probably the right music player for more people than any other music player. The average consumer will probably do better with a Mac laptop than the average PC laptop.

Filling Your Glass and Fighting Hedonic Adaptation

There's a concept called hedonic adaptation, which says that we quickly adjust to any increased level of comfort or luxury and cease to appreciate it. Anything good that happens to us becomes our new normal, and we look higher up the ladder, not realizing that we'll quickly adjust to those rungs as well.

The trick, then, is to suppress your hedonic adaptation, while still climbing up that ladder. If you can manage to do that, you can fully appreciate everything you already have, and future accomplishments, acquisitions, etc., will also be fully appreciated.

I don't know if it's fully possible to suppress hedonic adaptation. There's some evidence that zen monks who meditate all the time can do it to a large degree. Even if we're not going to spend all day meditating and will never fully get rid of it, though, we can easily move in that direction.

One strategy I use is to occasionally ask myself, "What's amazing in my life?" For one reason or another, this tends to happen when I'm en route somewhere, either on the subway, walking, or on my motorcycle.

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