hide

Read Next

SETT: What I've Been Working on for the Past Year

For the last year or so I've been working on something big, which I've been stubbornly keeping a secret. I know that this has been annoying to readers, but I felt that skirting around the issue was slightly better than avoiding it altogether. Of course, it's also been hard for me to keep it a secret, since I really love talking about what I'm working on.

We're not done yet, but the light at the end of the tunnel is in view, so I figure it's probably a good time to introduce what we've been building.
The project is called SETT, and it's a new blogging platform. Over the next few weeks I'm going to talk more about what specifically we're doing, but first I want to talk about the problems we're solving.

Bloggers care about one thing: audience. We want to reach as many people as possible, and we want to connect with them in a meaningful way. None of the current blogging platforms are optimized for either of these goals.

Creators and Assemblers

I had tea with my friend Joey the Cat today. He's the number one ranked skeeball player in the US and has a small skeeball empire of his own, refurbishing machines, and then renting them out or reselling them. He told me about a skeeball trailer he made-- two skeeball lanes that you can pull behind a car and bring anywhere you want.

On the surface, this isn't that big of a deal. It's a trailer and there are a couple skeeball machines on it. If it passed you on the highway you'd notice it and maybe comment on it, but it probably wouldn't have much significance to you. And really, the actual construction of the trailer wasn't that big of a deal. Some measuring, some screws, and some bolts, and you're done. 

So why am I writing about it?