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Why I'm Done with Mercedes Benz of Austin

A quick background - I love Mercedes cars. As a kid my dad had one for a few years (incidentally, he hated it) and I always liked riding it. When we went to the dealership I would be drawn in by the pro-Mercedes anti-BMW propaganda.

When I bought my first car with my own money, it was a 1985 Mercedes 380SE. It was ten years old at the time, was the first car I'd even test driven, but I really loved the car. Even though it was so old it had good features and was fun to drive. Two months later, it broke.

Several years later I bought my second Mercedes, a 1994 E320 Coupe. I've always been a huge fan of the Mercedes Coupes. For one they have really cool four place seating, so instead of three squished seats in the back you have two full ones with a console in the middle. Their lines are beautiful, and they're fairly rare. I actually still have that car, although my brother, Devon, drives it right now.

Tesla Model S Factory Tour in Fremont, CA

On DROdio

Sue and I took a tour of the Tesla Model S factory in Fremont, CA today.  This is the old NUMMI plant.  If you haven't heard the NUMMI story between GM & Toyota, and you're a car buff, there's a This American Life episode about it that's just mind blowing.  The net of it is that GM tried to learn Just In Time assembly practices from Toyota, they built a factory together for Toyota to transfer this know-how to GM, and GM completely blew it.  The factory shut down and was sitting idle after that fiasco.

When Elon Musk was looking for a place to build his new Model S sedan, he approached Toyota with a $50MM bid for it, which Toyota accepted.  Why would Toyota sell a car production plant arguably worth $1 billion or more for $50MM?  For the answer to that, you really have to understand the relationship between Musk and Toyota, which is well portrayed in this 2010 WIRED magazine article.

As a reservation holder for the Model S, I'm proud to support one of the most amazing entrepreneurs of our generation.  What makes Elon even more amazing is that he's not only revolutionizing the automobile industry, but the space industry as well, with SpaceX... at the same time.  Elon, my hat is off to you.

Below are a number of pictures and vidoes of the factory and the event, which was very well done.

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