So I make my living building communities for startup companies. Currently, I'm building the community around WP Engine, which provides a managed hosting platform for WordPress (Heroku for WordPress). And naturally, the tool I'm using for most of what I do is WordPress, which has an incredible community of folks adding new things to in every day.
With that background to provide the context out of the way, I'm curious to hear what problem you want to solve or what you want to accomplish with SETT. I see this at first as being something that has been done already, either with WordPress's P2 theme or even their new LiveBlog plugin.
The reason I ask is twofold: I admire and respect your work and lifestyle, and I think that I'll learn something from the conversation with you, and then add something from my own experience that will make a difference as you build the product.
SETT, the new blogging platform that Todd and I are building, which this blog is running on, is going really well. With every project comes this fantasy that as soon as the world catches the briefest glimpse of your work, it will respond by showering you with praise and instantly recognizing that what you have created is important and the best possible solution to an significant problem. That's not actually what happens, though. Ever. For anyone.
Being at the beginning of the success curve is more like being a puppy dog. People like you and are interested in what you're doing, but you're not necessarily taken seriously and you stumble from time to time. That's where we are.
According to the recent SETT survey I did, most readers prefer SETT to Wordpress. Not everyone will like it better, but I've been really thrilled with how people are embracing some of the new features we've built. It confirms my belief that blogging is currently broken fundamentally, and that we're building the next version of blogging, and not just sprinkling some glitter an an existing solution.
Since releasing, we've rebuilt a lot of stuff to make it easier to use, more consistent, and accessible on a number of devices. We've introduced bugs in the process, but we are also working hard to fix them. Readers have contributed a lot of great content in the community side of the site, and two of the posts were so good that I promoted them to the front page.
I've been a power Wordpress user for a long time. We use Wordpress for our company blog, and it works well.
But for my personal blog, Wordpress has often felt like I was slogging through the mud. I wanted something more social. I want to create and foster a community of like-minded people who can all share knowledge with each other. And when my friend Tynan told me about a new blogging platform he and Todd were creating, I jumped at the chance to be the first external blog to make the switch.
For too long, blogs have been one-way broadcasts of information, when in reality there are communities of people interacting with a blog's content. Many of those people have very valuable perspectives and opinions to share. Despite the plethora of plugins available for Wordpress, it just hasn't been possible to get it to be as social as I wanted. SETT solves all of those issues.
The irony is that Tynan and Todd haven't even built in social sharing features into SETT yet, and still I find it to be much more social than Wordpress was. It really showcases what I mean when I say that people misunderstand social. Social isn't about sharing to as many people as you can, but rather about creating and fostering meaningful conversations between people who share similar interests -- even if none of them are "friends" or followers on any one social network.
Here's an interview with Tynan about what makes SETT special. I'd love to hear what you think in the comments. And try posting your thoughts in the community section, at right.