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SETT: What I've Been Working on for the Past Year

For the last year or so I've been working on something big, which I've been stubbornly keeping a secret. I know that this has been annoying to readers, but I felt that skirting around the issue was slightly better than avoiding it altogether. Of course, it's also been hard for me to keep it a secret, since I really love talking about what I'm working on.

We're not done yet, but the light at the end of the tunnel is in view, so I figure it's probably a good time to introduce what we've been building.
The project is called SETT, and it's a new blogging platform. Over the next few weeks I'm going to talk more about what specifically we're doing, but first I want to talk about the problems we're solving.

Bloggers care about one thing: audience. We want to reach as many people as possible, and we want to connect with them in a meaningful way. None of the current blogging platforms are optimized for either of these goals.

Addendum: The Non-Blogging 1%

On A Fixed Point

I had written this section for my blogging update, but it didn't quite fit there. It's part of a larger conversation, of course, but I offer it as an addendum and a general question for you to ponder: 

Marc Andreessen, who wrote what was unarguably one of the most brilliant blogs on the internet, yanked most of his content without comment just before creating his venture firm. (His archived posts live on: this is a must-read folks). Now Marc uses his blog as a place-holder, as a megaphone to speak directly to the press. It's a sanitized version, not that it ever needed cleaning up to begin with.

Steve Jobs replied personally to his email and kept a thumb on the current, but you'd be reaching if you think you can deduct anything about the man from his monosyllabic replies. Is there anything he wrote that wasn't designed with the aim or possibility that many people would see it? 

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