I had a discussion about book pricing recently with one of my favorite bloggers, Sebastian Marshall. His new book, Ikigai, is being sold for $7.77. He doesn't really care how much money he makes off it (his portion goes to charity, anyway), but he didn't want to lower the price because he thinks that it would signal that the book isn't high quality. I said that I'd accept that possibility for a chance of reaching a larger audience.
And due to lowering the price of Life Nomadic to 2.99, I've been able to reach an incredibly wide audience. In the past month I've sold far more copies of Life Nomadic than all other months combined. Reviews have been coming in, and lives have been changed. Despite much thinner margins, I'm even making more money from it. I couldn't be more happy about all this.
Make Her Chase You and Life Nomadic
When I was in college, I bought a Rolex. In the week or so that I waited for it to come in the mail, I got really excited about the idea that I was going to have a Rolex. To me, someone who had a Rolex was a different type of person, simply because he bought a fancy watch.
The watch showed up, and it was obviously a fake. I took it to a jeweler, just in case, and he confirmed what I already knew.
But by then it was too late. In my head, I was a Rolex type of guy. So I bought another one-- a real one this time.