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Pure Food and Wine

A year ago, when I decided to go raw, I bought a cookbook recommended to me by a friend called Raw Food/Real World: 100 Recipes to Get the Glow. At first glance it looked like a hippie book, but if the food tasted half as good as it looked in the glossy photos, it would be worth it.

The book is written by the founders of a restaurant in New York City called Pure Food and Wine. I made a healthy ice cream recipe from it which was absolutely delicious. However, my friend Elisia tried it and said that it wasn't nearly as good as when they made it in the restaurant. And so my desire to eat at Pure Food and Wine was sparked.

When I heard that we had a trade show to go to in NYC for work, I was excited - I would finally get to go to Pure Food and Wine. My coworkers could tell how excited I was, and most of them agreed to go with me on Sunday night, the first of three nights in New York. I made the reservations, and off we went.

Barefaced simplicity

On Happy Human

Go into any department store or supermarket and you quickly appreciate the overwhelming number and variety of products available to keep you looking young and beautiful and smelling attractive. Much of the advertising in magazines, on billboards and television market these products - we are bombarded daily, all with the same message: you need this product to be healthy and/or attractive with the subtext: you are not enough as you are.

Even though we know that people on television usually wear a thick layer of make-up, and that air-brushing and photo-shop routinely hides every blemish in photos in magazines or on the internet, we still allow our perception and expectation of beauty to become ever more unattainable. The beauty ideal is to remove almost all hair from our bodies, except for our head of hair which should be thick and shiny and coloured. Eyelashes for some bizarre reason should look thick, dark, long and curled. Our teeth have to be straight and bleached whiter than nature ever intended. Frown lines are frozen, lips plumped up and a layer of perfectly applied make-up is needed. Even the 'natural' or 'nude' make-up look requires at least 10 types of product to achieve. Nail polish is now nail art.

Despite being more media-savvy than ever, we remain susceptible to the clever billion-dollar marketing campaigns promising us the next perfect fix to solve the problem we never knew we had. And yet we let ourselves fall for it over and over again because more than ever we are judged on how we look, not on who we are. The more occupied we are with our appearance, the less time, energy and resources we have to spend on less superficial, more worthwhile pursuits.

As a result, look into most bathrooms and you'll find many of the following, most of which are completely unnecessary.

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