A month ago or so I wrote a post called, No One Cares if you Buy a Rolex. If you didn't read it and don't feel like doing any link-clicking, the gist of it was that when I was younger I bought a Rolex, assuming that people would be really impressed, but in the end no one noticed or cared. You can't buy your way into being interesting.
Ironically, in writing that post, I remembered how much I loved my Rolex, despite the fact that no one else cared about it. At the same time, I had stopped really using the advanced features of the Suunto GPS watch that I had, and was thinking about getting some different watch.