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Childhood Memories

It's a dangerous night to be walking outside. Not for me, but for the tiny little frogs that dot the gravel road. I swish my overpowered Surefire flashlight across the dark gravel trying to avoid stepping on them. When I get close they freeze in their tracks, making them harder to see. This would be a good reflex if I was trying to eat them, but it's working against them tonight.

I'm walking down to the beach for old times' sake. It's 2am and I'm in Milton, Vermont. Calling it a beach is generous. Shale rocks densely scattered over green outcroppings of weeds lead up to murky water. There are a few docks and a few boats pulled up out of the water. They're not locked to anything - they're just sitting there.

I crouch, pick up one of the little green frogs, and watch him slowly climb around my wrist as I rotate it. I probably haven't touched a frog in ten years. Playing with frogs used to be my favorite thing to do when I was in Vermont. I liked to catch them in a bucket and then empty it into the nearby creek and watch them swim away. Sometimes we'd throw them in the air so that they'd land in the lake. That seems a bit inhumane now, but we didn't know better back then. We were kids. I lower my arm to the ground and nudge the frog off of my wrist.

The Possibility of Being a Horrific Failure

On The Best of Sett

You can't control definitively whether you'll succeed or fail, but you do get to set the parameters. The way I live my life, I will either be an big success or a huge failure. There are a variety of potential paths ahead of me, and zero of them lead to comfortable success or minor failure. None of them lead to numb mediocrity.

How do you adjust these parameters? You set goals and accept risks. If you set goals low and don't accept many risks, you have no chance of huge success or huge failure. You'll end up somewhere in the middle. Maybe you'll end up a bit better off than you expected, or a bit down on your luck, but you'll be somewhere in the range of "fine". On the other hand, you can set extremely high goals, leave yourself no reasonable plan B, and take massive risks to get those goals. It's the only way you'll even reach them, but you may fall short and crash.

In my case, I've put all of my eggs in the SETT basket. I hope it becomes a huge success that makes me a lot of money, gives me some power to improve conversation on the internet, and all that. At this point I've invested two years of my life into it, with no plans of changing that allocation going forward. I've passed up many smaller opportunities that could have made me money. I do have some money saved up, but it's hard to count it as a backup plan when I know with certainty that if SETT failed I'd use it to start another company and go all in.

I work as smart as I can, I live frugally, and I plan for contingencies-- I'm not reckless, but when a calculated risk presents itself, I'm all over it.

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