If you extrapolate these things to a non-marketing/leadership context, its the philosophy I like to follow.

In essence, act not like the person you are, but like the person you would like to be. After all, we are not our names or backgrounds, we are what we want to be.

Btw, I have this same sleep problem. From what I can tell, we have Delayed Sleep Phase Syndrome (DSPS)
http://en.wikipedia.org/wiki/Delayed_sleep_phase_syndrome

A while back I tried doing some light therapy to solve this and got an Apollo go lite (http://www.lighttherapy.com/), and it appeared to work for a while. But I was never able to correct it long term so maybe it was just Psychosomatic.

Anyway, just wanted to see if you had any other info on this condition. I basically had to become an entrepreneur because traditional working hours left me in a constant state of sleep deprivation. (perhaps a silver lining? :)

Brian

I also have the same sleep schedule as you but am trying to change it. I think I would be sharper during the day with a regular sleep schedule.

I might try the Tim Ferris trick to use a kitchen timer to get an optimal amount of sleep no matter what time of day it is when I happen to go to sleep. If you keep records you can also track your sleep debt and plan for getting rid of that, too.

Tynan