A looong time ago I mentioned that Annie was going to start a blog. Well, I'm happy to say that that day has come!
The best kind of blog is a blog about a niche subject that's so well written and universally useful that even people read it even if they have no connection to that niche. My blog isn't one of those.
I'm about as ignorant as they come when it comes to ballet. Annie is the exact opposite (on of very few opposites we have), and her posts so far have that "niche but universal" quality that makes a blog so good.
Equally important, she weaves in a lot of personality. In fact, I don't like to admit it, but I'm a little jealous at how effortlessly she does that. Then again, we HAVE been waiting a long time for this blog... maybe it's not as effortless as it looks.
If you love ballet, want to learn more about Annie, or just like my points of view and want to read from someone who shares most of them, visit and subscribe to Bloggerina.
It has a place on my ruthlessly culled RSS subscription list. I'd subscribe even if it was bad though, so go check it out for yourself: Bloggerina.
On the second day that I was visiting her in Toronto, Annie brought back a pile of books from the library. On the top was a tiny book with a cover so simple that it looked like it might be a children's book about potty training.
"A little book that teaches you when to quit (and when to stick)"
It seemed like a fluffy bit of entertainment. Something like "The Tipping Point" which is fun to read but not exactly a life changer. I was wrong, though. Dead wrong.
In my introductory post, which can be found here, I mentioned that this blog will be about random stuff, mostly about things, events, and hobbies in my interest. That would make me a jack-of-all-trades type of blogger, having no specific niche to target. This is very far from my personality, focusing on different subjects rather than one. You see, I have doves’ eyes, so to speak. I want to, and most of the time, can only focus on one thing at a time. I guess that’s just the way my brain was wired.
In terms of blogging, there are a lot of advantages to focusing on a single niche. For one, it allows you to attract readers more easily because people who visit your blog instantly know what the site is all about. If your goal is to generate sales with your blog, you will have a higher chance of doing so since you are targeting the exact customers you want to reach.
Generic blogging has its advantages as well. Since it allows you to get backlinks in a wide range of niches, there’s a better chance for your site to have a more authoritative domain. In terms of thinking of what topics to write about, generic blogging also offers more freedom, so that you don’t end up running out of stories to tell.
You might be wondering because I mentioned I am more of a stick-to-one kind of individual and then here I am attempting to build a generic blog. The truth is, I don’t know for sure whether niche blogging has an advantage over generic blogging because I haven’t really tried to do both at the same time, so there’s no way I can compare the results.
In theory, though, I believe how successful each of these two types of blogging can be all depends on what you want to achieve with your blog.