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My Strategy for the JetBlue All-You-Can Jet Promotion

As anyone who follows my tweets knows, I'm going to be doing the JetBlue All-You-Can-Jet promotion. Because I'm flexible, I saved $200 and bought the five day pass for $500, which means that I can't fly on Friday or Sunday. The pass entitles me to fly from September 7th until October 6th for free on all JetBlue flights. This includes all taxes in the US, but not outside the US. I've been thinking about the best way to use this pass, and I'm going to share my strategy with you, in case you bought one as well.

Mostly International

There aren't all that many places in the US I want to go. Within a month or two of the promotion I will have been to NY, Boston, Austin and LA, which covers most of my bases. So I'm mostly seeing this as a ticket to get HUGE discounts on international travel for a month.

The Value of Inactive Options

On The 4 Hour Struggle

Ramit Sethi, in his interview with John Lee Dumas, had a surprising find in his research of why his target audience wanted to start their own business. He initially believed the reason was that Gen-Y males wanted to be able to buy a bottle for their friends at a Las Vegas nightclub.

In reality, they actually wanted to have the option to leave their jobs. They don't necessarily want to leave their jobs, but they would like to have the flexibility in the future.

The concept applies to many things. For example:

Living in a city that has a lot to do: I love having the option of being in a city where I can do "cultural" things (arts/music/events, etc). In reality, I probably only act on this once every few months, but knowing that I have the option satisfies me.

Location freedom: I don't travel very much. I am certainly not a digital nomad. And for a lot of the time, I need to be in Bogota. But I still can go just about anywhere I want in a 60-day time frame. It's nice to know that the possibility exists.

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